It's crazy, it really is-to see a brand I've helped build from the ground up do so well.
We're the second fashion brand to do an official collaboration with a NBA team, 1st being OVO. Not bad huh?
This Get Fresh Company x Mitchell & Ness Raptors collaboration is not only a milestone for our company but a personal one. I put together the concept for this campaign in less than 24 hrs. What started from a hand drawn scribbled playbook turned into an effective campaign graphic that the team loved.
Things like this makes all the sleepless nights worth it. Thank you to everyone who made this possible.
Ps. We've sold out of all merchandise in the stadium and in-store within days of release. Bottom to the top baby, bottom to the top.